Can “Creative Placemaking” Help Your Property?

The National Association of Realtors recently published a blog that raised an important question that often goes unnoticed by commercial property managers: can art create a more livable space and enhance a community’s quality of life?

According to the National Endowment for the Arts (NEA), of course it can! NEA believes that art is a critical aspect of building a strong community, equally important as transportation, land use, education, infrastructure, and public safety. In fact, communities across the nation are using the arts and engaging design to improve communities by “increasing creative activity; developing a distinct sense of place; and producing vibrant local economies that together capitalize on their existing assets.” This process is called “Creative Placemaking.” 

Many organizations are taking advantage of this new trend. For example, The JBG Companies, a commercial real estate developer, partnered with Art Whino, an art gallery headquartered in Maryland, to create the N Street Mural Project in the NoMa neighborhood of Washington, DC. The project’s mission is to upgrade a block on N Street using murals as the main type of media.  JBG, whose earned a reputation in the industry for its place-making expertise, was inspired by the efforts of the NoMa BID (Business Development District), and wanted to respond by helping to activate and improve spaces prior to their redevelopment.

What area in or around your property could benefit from Creative Placemaking?


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