Blog February 26, 2014

4 VaultWare Apartment Marketing Tools You Should be Using

By MRI

The VaultWare Apartment Marketing Suite provides an easy way to let your prospective residents reserve and even pre-qualify for a specific, available apartment, and the system delivers a myriad of operational efficiencies and time-saving benefits including automatic pricing and availability syndication to the industry’s most robust distribution network. But, did you know about these powerful benefits of using VaultWare to market your apartment community?

VWpost-resized-600VaultWare Market Comps – Market Comps boasts the industry’s most current competitive apartment rental rate data, providing property management staff the ability to always be one step ahead of their competitors with automated delivery of current comparable apartment market rental data for their self-defined competitive landscape. Available as an add-on to the VaultWare Reservation System or as a standalone solution, Market Comp’s weekly nationwide updates of comparable rental rate data will help you validate your pricing strategy by ensuring that the rates you are asking for align with your local competitive market. You can also use the market survey tool to feed source data to your apartment Revenue Management system. And many clients have found that showing Market Comps to their renewing residents helps leasing staff justify rent increases with an authoritative source that proves upward trends in their locally defined market.

VaultWare Content Manager – VaultWare can serve as your single source of content updates for your online ads. Make a change once in VaultWare and the system will syndicate not only your current floor plan data including pricing, but also full content to the following Internet Listing Services:

  • 4walls.net
  • ApartmentFinder.com
  • ApartmentGuide.com
  • Apartments.com
  • ForRent.com
  • Move.com
  • MyNewPlace.com
  • Rent.com
  • RentSentinel.com
  • Zillow Rental Network

When you’re looking for apartment ILS syndication solutions, you want to choose a solution that not only distributes your pricing and availability from your company’s property management or revenue management system, but can also update as many ads as possible via their content management system. Remember the adage, quality of quantity: You need to ensure that your apartment content distribution service is able to syndicate content to quality marketing sources, before you worry about syndicating to the ‘long tail’ advertising sources. With VaultWare Content Manager syndicating apartment data for you, you won’t need to trade quantity over quality.

Online Rental application – Included with the VaultWare Reservation System, the Online Rental Application was first designed to funnel prospective residents that choose to reserve or even pre-qualify for an apartment using VaultWare to provide an effective way to continue engaging those prospects by passing them on to the next step of the leasing process. But some clients may not be aware that the VaultWare Online Rental Application can be used as an always available closing tool by linking to the online application from their email, email signatures, on strategic high traffic pages on their website and even on social media.

Availability Alerts – Availability Alerts are notifications configured by apartment hunters when they check availability for a floor plan at a property that has limited or no inventory in that particular layout. Instead of turning them away, the VaultWare Reservation System instead will try to present the prospective resident with apartments similar to the one they were interested in, while at the same time encouraging the user to sign up to be notified when an apartment matching their criteria becomes available.

The apartment Availability Alerts report available from the VaultWare reporting system is one of your most valuable prospecting tools, as prospective residents appearing on this report have told you exactly what they want, so you can contact them to upsell a similar floorplan that meets their apartment selection criteria. Think of Availability Alerts as your automated waitlist manager, working 24/7 to connect your future renters with an apartment that they can call home, and providing your leasing staff with a list of hot prospects that are lined up to rent from you. Many clients even find the solution helps leasing staff cross-market nearby sister properties!

To learn more about these benefits of the VaultWare Apartment Reservation System and more, visit our website.

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