{"id":26260,"date":"2020-07-15T17:22:48","date_gmt":"2020-07-15T07:22:48","guid":{"rendered":"https:\/\/www.mrisoftware.com\/au\/?p=26260"},"modified":"2020-12-11T21:56:27","modified_gmt":"2020-12-11T11:56:27","slug":"kylie-walsh-the-changes-make-us-stronger","status":"publish","type":"post","link":"https:\/\/www.mrisoftware.com\/au\/blog\/kylie-walsh-the-changes-make-us-stronger\/","title":{"rendered":"Kylie Walsh: The changes make us stronger"},"content":{"rendered":"<p><strong>This blog post relates to Rockend, one of our previous brands. For more information please\u00a0<\/strong><a href=\"https:\/\/www.mrisoftware.com\/au\/news\/mri-software-acquires-rockend-property-strata-management-software-australia-new-zealand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>read the press release<\/strong>.<\/a><\/p>\n<p>The<span data-contrast=\"auto\">re\u2019s no question that<\/span><span data-contrast=\"auto\">\u00a0COVID-19 pandemic brought a rapid change in the real estate in<\/span><span data-contrast=\"auto\">dustry<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">forc<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\">\u00a0agencie<\/span><span data-contrast=\"auto\">s to develop<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">strategies\u00a0<\/span><span data-contrast=\"auto\">that\u00a0<\/span><span data-contrast=\"auto\">will help them adapt to the new normal quicker. For Di Jones General Manager, Kylie Walsh, the transition <\/span><span data-contrast=\"auto\">meant\u00a0<\/span><span data-contrast=\"auto\">stepping up on\u00a0<\/span><span data-contrast=\"auto\">thei<\/span><span data-contrast=\"auto\">r communication strategy<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0She talks about this\u00a0<\/span><span data-contrast=\"auto\">and also<\/span><span data-contrast=\"auto\">\u00a0shares how their agency dealt with remote work, arrears and reduced rental properties when the COVID-19 crisis hit in a recent interview for\u00a0<\/span><span data-contrast=\"auto\">MRI Property<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Rockstars<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Rockend Rockstars Ep 17  - Kylie Walsh: The changes makes us stronger\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/pDprzp0ZtiA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span data-contrast=\"auto\">\u201cIf you\u2019d ask me prior to COVID-19 if we had good communication with our clients, I would\u2019ve said it was 9 out of 10. Now retrospectively in the manner that we\u2019ve been communicating with our clients, I would\u2019ve said we were 5,\u201d says Kylie on how the criteria for effective communications has changed in the past months.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to Kylie, re-aligning their communication and technology strategy with the challenges brought upon by COVID-19 has helped tremendously in running a customer-centric business, and she advises other agencies to do the same.\u00a0\u00a0 \u201cI think we can lift our game with the amount of automation and technology that\u2019s come over the last 90 days and what\u2019s coming. I think people really need to have a good look at providing valuable communication, segmenting their database, understanding their demographic and tailoring their services towards what their customers want.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<hr \/>\n<p><strong><em>*MRI Property Rockstars<\/em><\/strong><em>\u00a0is a video series in partnership with Real Estate Uncut. As part of the series, property commentator Kevin Turner talks to some rockstars of the property management industry about their business, tips, and personal stories.<\/em><\/p>\n<p>Missed an episode?\u00a0<a href=\"https:\/\/www.youtube.com\/playlist?list=PLdL7Qnp4ftZj9sPvm3G9ssSmkddOgr6hU\">Watch more Rockend Rockstars episodes here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog post relates to Rockend, one of our previous brands. For more information please\u00a0read the press release.<br \/>\nThere\u2019s no question that\u00a0COVID-19 pandemic brought a rapid change in the real estate industry,\u00a0forcing\u00a0agencies to develop\u00a0strategies\u00a0t&hellip;<\/p>\n","protected":false},"author":74,"featured_media":26263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[137,198],"tags":[],"class_list":["post-26260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-solutions-for-property-managers","category-videos"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mrisoftware.com\/au\/wp-json\/wp\/v2\/posts\/26260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrisoftware.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrisoftware.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrisoftware.com\/au\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrisoftware.com\/au\/wp-json\/wp\/v2\/comments?post=26260"}],"version-history":[{"count":0,"href":"https:\/\/www.mrisoftware.com\/au\/wp-json\/wp\/v2\/posts\/26260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mrisoftware.com\/au\/wp-json\/wp\/v2\/media\/26263"}],"wp:attachment":[{"href":"https:\/\/www.mrisoftware.com\/au\/wp-json\/wp\/v2\/media?parent=26260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrisoftware.com\/au\/wp-json\/wp\/v2\/categories?post=26260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrisoftware.com\/au\/wp-json\/wp\/v2\/tags?post=26260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}