When it comes to that key measure of success – productivity – Manhattan-based George Comfort & Sons stands tall. “We’re very proud of our staff and what they have accomplished through talent and drive,” says Dana Comfort, Executive Vice President of George Comfort & Sons. “At the same time, our decision to work with Intuit Real Estate Solutions, a leading provider of real estate management technology solutions, is critical to supporting that productivity,” he says.

MRI Commercial provides the tools for productivity…

“We use the MRI Commercial suite of accounting and property management tools to be productive,” explains Comfort. “The system is designed to follow natural workflow to promote efficiency while integration eliminates redundant data entry.

“ViewPoint, an executive analysis tool, provides the reporting and analysis our managers need to stay focused on the bottom line,” he says. “I’m confident we can continue to be the most productive commercial real estate company in the city by giving our entire staff tools which deliver information instantly and accurately.”

...While NetSource keeps George Comfort & Sons focused on success

Yet, it’s more than just IRES' software that keeps George Comfort & Sons working so efficiently, it’s the way the software is delivered – through application hosting. George Comfort & Sons relies on IRES' NetSource division, which provides online, real-time access to the company’s data and applications, hosted on IRES' servers and managed by IRES' experts.

“Instead of worrying about software, hardware and technology distractions, we can focus on what we do best,” asserts Comfort. “Selecting NetSource has been an excellent decision, as it allows us to take advantage of the best technology without breaking our concentration on the real estate business.

“IRES led the way with IT outsourcing solutions before others even thought of it,” he says. “What we like best is that IRES got it right. Now that we’ve been a NetSource client for a while, we’ve found it has made our lives much simpler by drastically reducing our technology issues. And that has a direct impact on our overall productivity.”

Systems reliability and access to new technology are also key According to Comfort, the decision to choose an application hosting arrangement began with a search for a reliable, flexible solution that utilized the latest technologies at an affordable cost.

“After a frustrating experience with our previous system, we wanted to guarantee that any new software we selected would be bug-free,” he explains. “That’s why we jumped on the opportunity to sign up for NetSource. NetSource allowed us to try the software without committing to an expensive purchase and implementation process.

“I was ecstatic to hear about NetSource because it takes so much of the technology issues out of our hands,” he says. “From the day we first hooked up to the IRES NetSource server in Cleveland, it took only 60 days to get our entire portfolio up and running. And the project was completed considerably under our budget. We’ve been very pleased with our relationship with IRES,” concludes Comfort.

About George Comfort & Sons

George Comfort & Sons is one of New York's oldest and most reputable real estate firms. They currently manage nine million square feet of commercial property, fifty percent of which they own. Individual investors and global pension funds, such as SITQ and Loeb Partners Realty, are attracted to their proven expertise in positioning properties and creating value in complex urban environments. For more information, please visit their website at www.gcomfort.com